The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn t lie in the message itself, but in the key moment before that message is delivered.What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific resear

Description: Pre-Suasion

Title Pre-Suasion
AuthorRobert B. Cialdini
Release Date16.11.2017
Formatpdf, fb2, mobi, txt
Pages255 pages

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